Why “Helping in Public” Beats Posting About Yourself Online
Most people start online by posting about themselves. That’s why nobody listens. The fastest way to stand out is showing how you help others—here’s why and how to do it.
How to Pick an Email Tool You’ll Actually Use
The best email tool isn’t the fanciest, it’s the one you’ll actually use. Here’s why I use Squarespace Email Campaigns, and how to choose yours.
Why Email Still Outperforms Social Media
Social media is rented space. Email is ownership. Here’s why your list still outperforms likes, followers, and even ads, and why it’s worth building.
Simple Ways to Share What’s Coming Next
Anticipation isn’t about hype, it’s about showing progress. Small signals and honest updates do more to warm up your audience than countdown clocks ever will.
How to Warm Up a Small Audience for a Launch
Big numbers don’t matter. Warming up the audience you already have, by answering questions and sharing small wins, creates real launch momentum.
Why Progress Updates Create Trust
Anticipation doesn’t come from hype. It comes from showing the messy middle, small, steady updates that build trust long before launch day.
How to Talk About Your Offer Before It’s Ready
Real anticipation doesn’t come from countdowns. It starts quietly, through hints, helpfulness, and showing up before you ever ask for a sale.
Why Looking Like You Know Your Stuff Beats Having a Million Followers
Looking like you know your stuff will convert more clients than having a massive follower count — especially in businesses where expertise is the product. A well-organized blog or content library can instantly prove your authority, making people think, “Why figure this out myself when I can just work with them?”
The Psychology of Saying Yes to a Price
Pricing is perception. Here’s how to position your price so it feels worth it, and makes “yes” the natural answer.
How to Know If It’s Time to Relaunch, Evergreen, or Let It Rest
Once you’ve updated your offer, the next step matters. Here’s how to decide whether to relaunch, go evergreen, or pause it, and why each path works.
- Organize Your Content
- Go Live Quietly
- Content Creation
- Validating Demand
- Pick Your Platform
- Build Anticipation
- Build Your Site
- The 3 E-Test
- Get Your Domain
- Who This Is For
- Knowing What Sells
- Set Up Payments
- Choose the Right Pricing Model
- Posting Guide
- Why This Model Works
- Content Blueprint
- Turn Interest Into Paying Customers
- Create Launch Content
- Create a Simple Offer Page
- content organization
- Choose Your Launch Style
- Bring In Partners
- What to Give Away & What to Charge For
- Set Up Your Email List
- content creation
- Get Feedback & Improve
- Content Workflow
- Post Process
- audience engagement
- blogging
- productivity
- Build Recurring Revenue
- creative flow
- Use Social Media Simply
- writing tips
- Message Flow
- Dealing with Overwhelm
- Turn Free Audience into First-Time Buyers
- Improve What You Already Made
- creative workflow
- Grow With Your Audience
- workflow
- Systemize So You Don’t Burn Out
- folder system
- Add More Content
- creative process
- conversational tone
- editing
- readability
- clarity
- Build a Simple Community