My Mother Is Slipping Away
Alzheimer’s isn’t just a thief of memory—it’s a thief of understanding. My mother isn’t gone, not yet. She’s here enough to feel the hurt, but not here enough to know why. And that’s the cruelest part
Why Looking Like You Know Your Stuff Beats Having a Million Followers
Looking like you know your stuff will convert more clients than having a massive follower count — especially in businesses where expertise is the product. A well-organized blog or content library can instantly prove your authority, making people think, “Why figure this out myself when I can just work with them?”
Setting Up Recurring Payments Without the Tech Headache
Recurring payments turn unpredictable income into reliable revenue. Here’s how to set it up, choose the right platform, and keep trust high.
5 Ways to Increase Retention in Your Membership Program
Retention isn’t about locking people in. It’s about building something they’d miss if they left. Here’s how to make your membership stick.
Choosing the Right Problem for a Recurring Revenue Offer
Recurring revenue starts with choosing a problem that evolves over time and matters enough for people to keep paying you to solve it. Here’s how to find yours.
Designing a Membership Offer That’s Too Valuable to Quit
Before adding bonuses, make your membership’s core so valuable that leaving feels like losing momentum. Here’s how to design a “can’t-cancel” offer.
Eliminating Barriers That Stop First-Time Buyers
First-time buyers need your checkout to be clear, quick, and mobile-friendly. Here’s how to remove friction so more interest turns into sales.
Creating “Can’t-Get-This-Free” Offers
Your free content builds trust. Your exclusive content turns followers into loyal buyers. Here’s how to make the upgrade feel irresistible.
How to Turn Free Followers into Buyers with Paid Previews
A paid preview is the easiest way to move people from “interested” to “I’m in.” Here’s how to make it low-risk, high-value, and easy to set up on Squarespace.
The Psychology of the First Purchase
The first sale is the hardest. Here’s how to make it so easy, valuable, and fast to deliver results that your free followers can’t wait to buy from you.
5 Ways to Remove Roadblocks Between “I’m Interested” and “I’m In”
Interest is fragile. Here’s how to remove checkout friction, answer objections, and make it effortless for someone to say “I’m in.”
Ethical Urgency: How to Get People to Act Now Without Gimmicks
Urgency can boost sales, but it doesn’t have to be manipulative. Here’s how to make it benefit your buyers and your business.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization