Pick a Launch Style That Fits You
There are dozens of ways to launch a course: webinars, waitlists, email sequences, challenges, evergreen flows.
The truth is, the “best” launch style isn’t the one that looks impressive or the one everyone else is using. It’s the one that matches how you work best.
If your launch method drains you, you won’t follow through. And if you don’t follow through, the launch doesn’t really happen.
This lesson is about finding a launch approach that feels sustainable, natural, and aligned with your personality and goals.
Read next: The 4 Most Common Launch Styles (And Who They Work For) to see the main options and decide which fits your strengths.
The Fit Matters More Than the Formula
Every launch style works — but only if it works for you.
Love connecting live? A webinar might be your best fit.
Prefer to keep things low-key? A soft launch could be perfect.
Want something that runs on autopilot? Evergreen might be the move.
Thrive on momentum and group energy? A challenge launch could light you up.
Go deeper: What a Soft Launch Looks Like (And Why It Works) shows you how to quietly open your course without the pressure of a big campaign.
Wrap-Up
Your launch doesn’t need to be complicated, fancy, or “industry-approved.”
It just needs to be a method you’ll actually use.
If you love community, run a challenge.
If you want quiet simplicity, try a soft launch.
If you’re building for scale, go evergreen.
The most important part isn’t the style itself. It’s showing up fully in whichever one you choose.
See also:
How to Launch If You Hate Selling — strategies to promote your course in a way that feels natural.
Evergreen Doesn’t Mean Set It and Forget It — how to keep automated launches fresh and effective.