Ads, Reels, and Landing Pages: The Trio That Actually Works
A lot of people treat ads like magic, hit “promote,” spend a few dollars, and wait for sales to pour in. Then they’re surprised when nothing happens. The truth? Ads are just one piece of the puzzle. For them to work, they need two partners: content that grabs attention (like Reels) and a landing page that converts interest into action.
Think of it like a fast break in basketball. The ad is the steal, it gets you possession. The Reel is the pass that creates the opportunity. And the landing page? That’s the layup that actually scores. Miss one step, and the play falls apart.
Why Ads Alone Don’t Work
Running ads without a plan is like putting up contested threes all game. Sure, one might go in, but it’s not sustainable. Ads can drive people to your world, but if the first thing they see feels messy or confusing, they’ll bounce.
Reels: Where Attention Starts
Reels (or short-form video on any platform) are where you warm up your audience. They show your personality, your teaching style, and your value, in 30 seconds or less. When done right, they don’t just get views; they plant seeds.
The goal isn’t to go viral. The goal is to get the right people nodding along and thinking, “I want more of this.”
The Landing Page: Where Interest Turns Into Action
Once someone clicks from an ad or Reel, they need a clear next step. That’s where your landing page comes in.
A good landing page:
Focuses on one offer, not 10.
Has a headline that instantly communicates the benefit.
Removes distractions (no endless menus or random links).
Makes the “sign up” or “buy” button impossible to miss.
It doesn’t need to be flashy. It just needs to work.
Putting It Together
Ads bring new eyes.
Reels show who you are and what you do.
The landing page closes the loop and gets them to commit.
When you combine all three, you stop wasting effort. Every part of your system feeds into the next. That’s when marketing stops feeling like a shot in the dark, and starts feeling like a game plan.
