Do Facebook Ads Really Work?
Short answer: yes, but not the way most people think.
A lot of beginners treat Facebook ads like a slot machine. Put money in, wait for magic to happen. That’s why so many walk away saying, “Ads don’t work.” The truth? Facebook ads absolutely work — when you understand what they’re built for and when you have the other pieces in place.
What Facebook Ads Are Good At
Reaching exactly who you want. The targeting is powerful. You can narrow down by interests, behaviors, locations, even lookalikes of your existing audience.
Testing fast. Ads let you see quickly if your offer or message resonates. Instead of waiting months, you’ll know in days if people click.
Scaling what’s proven. Once something’s working organically, ads let you pour gas on the fire and reach more of the right people.
Where People Go Wrong
Using ads to “fix” a weak offer. If no one buys your course without ads, ads won’t magically fix that. They’ll just waste money faster.
Sending people to messy pages. A confusing or overloaded landing page kills even the best ad.
Expecting sales instantly. Ads are often better at building awareness and email sign-ups first. Sales come later when trust builds.
A Smarter Way to Use Facebook Ads
Start small. Even $5–$10/day is enough to test an idea.
Use ads to promote free, high-value content (like a Reel, a blog, or a free guide) before you push for a sale.
Always link ads to a focused landing page with a single call to action.
Watch the data: cost per click, cost per lead, not just likes or impressions.
The Real Answer
Facebook ads do work. But they don’t replace strategy, they amplify it. If you have a clear offer, a solid landing page, and content that resonates, ads can accelerate your growth. If you don’t, they’ll just drain your budget.
Think of ads as a megaphone. If your message is clear and valuable, the megaphone helps more people hear it. If your message is confusing, it just makes the confusion louder.
