What to Post on Launch Week
Hate Posting? You’re Not Alone
Some people seem to thrive during launch week — posting videos, going live every day, cranking out carousels like they have a content factory in their garage.
And then there’s you.
You’ve got a product or offer you believe in… but the thought of posting daily makes you want to crawl under your desk.
Good news: you don’t have to.
You can run a solid launch with just three well-planned posts that hit the essentials. No fluff. No filler. No burnout.
The Kickoff (Tell Them What + Why)
Your first post needs to do two things:
Announce your offer.
Share the reason it exists.
Why the “why” matters: people don’t connect with features — they connect with stories. They want to know the reason behind the thing you made.
Example:
“When I first started coaching, we wasted the first quarter of every game figuring out plays. It killed our momentum. That’s why I created this playbook — so teams can start strong and stay ahead.”
Tips to make it land:
Keep it short (under 200 words) so people actually read it.
Use a photo or video of you — not just the product.
End with a clear link or instructions (“Grab it here” or “DM me for the link”).
The Proof (Show It Works)
Mid-week, you need to give your audience confidence that your offer actually delivers. This isn’t about bragging — it’s about helping them believe.
What to share:
A testimonial or DM from a customer
A before-and-after example
Your own results from using it
Example:
“Coach Brooks ran Play #2 from the playbook and scored in under 20 seconds. First time that’s happened all season.”
Even if you don’t have customer results yet, you can use your own:
“When I first tested these plays, we scored on our first possession three games in a row. That’s when I knew I had something special.”
Tips to make it land:
Include screenshots or photos when possible (proof feels more real when people can see it).
Keep the story short — the win should be obvious at a glance.
The Final Call (Remind + Recap)
This is your last-day post. It’s not about pressuring people — it’s about reminding them that the opportunity is closing and making sure they know what they’ll get.
What to include:
A reminder of when the cart closes.
A quick recap of the benefits.
One last nudge that speaks to what they care about most.
Example:
“Cart closes tonight at midnight. Inside the playbook, you’ll get 15 ready-to-run plays, breakdown videos, and a bonus strategy guide. If you want your team scoring faster from the first whistle, this is your shot.”
Tips to make it land:
Use “you” language — make it about their results, not your product.
Be clear about the deadline — date and time.
Include one direct way to buy — don’t make them hunt for the link.
Why This Works (Even With Fewer Posts)
Most people buy when they’ve seen three things:
What it is and why it matters (Kickoff)
Proof that it works (Mid-week)
A reason to act now (Final Call)
This 3-post plan covers all three without you spending launch week chained to your phone. You’ll still get visibility, you’ll still sell — and you’ll keep your sanity.
