What to Post on Launch Week
Launch week doesn’t have to mean daily posts. Here’s a 3-post plan that still sells while keeping your sanity intact.
The 3 Types of Launch Content
A strong launch isn’t one post. It’s three phases of content that guide your audience from curious to ready-to-buy. Here’s how to use them.
Why You Don’t Need 1,000 Email Subscribers
You don’t need 1,000 subscribers to start making sales. Learn how to turn a small, engaged list into real results.
How to Write Your First Welcome Sequence
Skip the pushy funnels. Here’s a light, 3-email welcome sequence that builds trust, makes subscribers feel at home, and sets you up for long-term sales.
How to Create Animations in Keynote
Keynote isn’t just for slideshows. See how we use it to animate sports plays on LaxPlaybook and BBallPlaybook, and how you can use the same tools for tutorials, demos, and social media.
What to Give People So They’ll Join Your List
People don’t join lists for fun. They join because you offer something valuable. Here’s what to give them, and how to make it irresistible.
The 20-Minute Email List Setup
You don’t need a full email strategy to start. If you’re using Squarespace, here’s how to set up a clean, simple email list in 20 minutes or less, no extra tools required.
Build Anticipation Without Being Annoying
Yes, you can build hype without burning people out. Here’s how to show up, spark curiosity, and get people excited, without being annoying.
How to Turn Doubt Into Pre-Launch Content
Your doubts don’t need to hold you back. Use them to create raw, relatable pre-launch content that connects, and warms your audience before your launch.
What to Say Before You’re Ready to Sell
You don’t need a finished product to start building trust. Talk about the problem, the process, and what you’re learning, and your audience will grow with you.
The 10-Day Launch Warm-Up
Most people launch cold. This 10-day warm-up helps your audience trust you before you pitch, so your launch actually converts.
How to Know When It’s Ready to Ship (Even If You’re Not)
You’ll never feel totally ready. But your content might be. Use these 5 simple checks to know when to ship, even if you’re still second-guessing.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization