Why You Should Launch to One Person Before You Launch to Everyone
Big launches can wait. Start with one real person, watch them use your offer, fix the issues, and then go wide.
Designing a ‘Start Here’ Page That Actually Works
A Start Here page gives new visitors one clear door into your world. Here’s how to make one that’s friendly, focused, and actually works.
Beginner’s Guide to Structuring Your First Website Without Overwhelm
Your first website doesn’t have to be fancy, it just has to work. Whether it’s on Squarespace or another platform, here’s how to structure it without overwhelm.
Pricing Your Course Based on Transformation — Not Hours
People don’t pay for hours of content, they pay for the change it creates. Here’s how to set a course price anchored in the transformation you deliver.
The Questions That Mean They’re Ready to Buy
Not every question means someone’s ready to buy. Here’s how to tell when interest turns into intent, and how to respond without being pushy.
How to Tell If Your Market Is Underserved — Even When It’s Crowded
Even busy markets have gaps. Here’s how to spot the fluff, missing basics, and weak spots so you can create an offer that stands out.
Mining Online Conversations for Course Ideas
Your next course idea is already out there. It’s in the posts, threads, and comments your audience writes every day, you just have to spot it.
Lessons You’ve Already Taught Without Realizing It
You’re not starting from scratch. You’ve been teaching your course all along, in stories, advice, and quick tips. Now it’s time to package it.
The One-Thing Method
When everything feels urgent, the One-Thing Method helps you focus on the single task that matters most, and let the rest wait without guilt.
A Tiny First Version Is Enough
Big courses can bury you. Here’s how to launch a tiny, powerful first version that gets results and keeps you moving forward.
Stop Trying to Reach Everyone
Scaling doesn’t mean going cold or corporate. Here’s how to grow from one client to many while keeping the personal, human side of your work.
How to Know If It’s Time to Relaunch, Evergreen, or Let It Rest
Once you’ve updated your offer, the next step matters. Here’s how to decide whether to relaunch, go evergreen, or pause it, and why each path works.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization