Don’t Overthink Your Domain Name
This is the step where a lot of people get stuck.
They treat picking a domain like naming a newborn child.
Or worse, like getting a tattoo.
Relax. It’s not that deep.
Read next: The Name Isn’t the Brand — a reminder that what matters is the value you deliver, not a “perfect” domain.
What You Actually Need
You only need a clean, clear, easy-to-remember domain that:
Matches or represents what you’re doing
Is available (obviously)
Doesn’t require explaining or spelling out
That’s it.
No need for wordplay gymnastics or brand-agency brainstorming.
You’re building a content-based business, not launching the next Nike.
Go deeper: Simple Beats Clever Every Time — why short, clear names build more trust than overly creative ones.
Where to Buy Your Domain
There are lots of places to buy domains:
Namecheap – Great prices, simple interface
Google Domains (now under Squarespace) – Super easy to connect
GoDaddy – Popular, but often bloated with upsells
Since we’re using Squarespace, you can also buy your domain directly there. If you do, it’ll connect automatically. No DNS chaos or DIY tech headaches.
And if you already own a domain somewhere else, that’s fine too, you can still connect it with a few clicks.
See also: Skip the Tech Spiral — a practical guide to connecting your domain without drowning in setup details.
What About the Future?
Your domain can do more than point to a homepage. It can also:
Power branded email
Host microsites or redirects
Unlock private content areas
Boost credibility and search visibility over time
Related resource: Creative Ways to Use Your Domain Beyond a Website — how to use a single domain to expand your brand without overcomplicating it.
Quick Tips
Avoid dashes or weird spellings (like “lyfe” instead of “life”)
Shorter is usually better
If your name is taken, add a word like “hub,” “studio,” or “guide”
.com is still king, but .co and .io work if the name is right
Final Word
Don’t let this part derail you.
Pick something clean. Buy it. Connect it. Move on.
Your audience will care about the value you give them, not whether your domain is a branding masterpiece.
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