Let’s Start with Something Honest
The platform you use matters a lot less than actually starting.
This course is built through the lens of Squarespace, and that’s intentional.
Not because it’s the fanciest, or the most customizable.
But because it’s the most doable for someone who’s not a tech expert, doesn’t have a design team, and doesn’t want to spend weeks just getting set up.
Read next: Pick Tools That Lower Friction, Not Raise It — explains why the right platform is the one that gets out of your way and lets you move forward.
Why I Chose Squarespace
Squarespace removes friction:
Simple to set up, even with zero background.
Clean design without hiring a designer.
All-in-one: no plugins, updates, or back-end chaos.
Lets you focus on creating and sharing, not troubleshooting tech.
Go deeper: Build for Momentum, Not Perfection — shows how to prioritize speed and progress over endless customization when choosing your first platform.
What If You’re Using Something Else?
That’s totally fine.
Everything you learn in this course still applies.
The strategies, the structure, the content creation process, the monetization models, these work no matter what builder you’re on.
See also: Platforms Change, Principles Don’t — explains why timeless strategies outlast every tech trend, no matter which platform you’re on.
Bottom Line
Don’t get stuck trying to choose the “perfect” platform. There isn’t one.
Just pick the one that lets you move forward.
For most beginners, that’s Squarespace. So that’s what we’re using.
Simple as that. Now let’s build.
Strengthen your knowledge