One entry
Low friction
Easy to say yes to
This lesson protects you from:
Overbuilding lead magnets
Creating things no one asked for
Waiting until something feels “big enough”
Let’s Start with Something Honest
Most people delay building an entry point because they think it needs to be impressive.
A full guide.
A long webinar.
A polished free course.
So they wait.
And while they wait, attention keeps slipping through their hands.
If this sounds familiar, read Why Iteration Beats Perfection Every Time, it explains why the first version is supposed to be small, not impressive.
What an Entry Point Actually Is
An entry point is simply the next smallest step someone can take.
Not a commitment.
Not a transformation.
Not a promise of life change.
Just:
“Want to keep going?”
That’s it.
This is why ebooks, checklists, short PDFs, and simple walkthroughs work so well.
They lower friction without lowering usefulness.
If you’re tempted to overbuild, The Tiny Test Launch That Teaches You More Than a Full Campaign will feel uncomfortably accurate.
Free vs. Low-Friction (They’re Not the Same)
“Free” isn’t the goal.
Easy is.
Sometimes free works.
Sometimes a small price works better.
What matters is:
Low effort to understand
Low risk to try
Clear value immediately
If you’re unsure whether something should be free or paid, The Power of a Single Test Buyer reframes this decision in a practical way.
Why One Entry Point Is Enough
You do not need:
Multiple lead magnets
Different opt-ins for every topic
A resource library on day one
You need one thing that works.
One clear entry point makes everything else simpler:
What you link to
What you talk about
What you improve next
Start Small on Purpose
Your first entry point should feel:
Slightly unfinished
A little narrow
Easy to ship
That’s not a flaw.
That’s the design.
If this makes you uncomfortable, Why the First Version Isn’t Your Final One (And Shouldn’t Be) exists for exactly this moment.
Bottom Line
An entry point is not about giving everything away.
It’s about earning the next step.
Create one.
Make it simple.
Let it lead somewhere you control.
You can expand later, once the path exists.