Designing a Checkout Flow That Doesn’t Lose Sales
If people disappear after clicking “Buy,” your checkout flow is the problem. Here’s how to make it so smooth they can’t help but finish.
The Art of the 3-Sentence Offer
Boil your offer down to three sentences that instantly click with your audience. Clear, specific, and impossible to ignore.
How to Write Headlines That Make People Click “Buy”
Your headline is the first “yes” you need. Here are 5 simple formulas that make people want to keep reading, and start buying.
Choosing the Right Pricing Model for Long-Term Growth
Pricing isn’t just about what feels fair, it’s about building a model that grows with your business. Here’s how to choose one that lasts.
The Pros and Cons of Every Online Pricing Model
Not all online pricing models work for beginners. Here’s a breakdown of six options, what they’re great for, and when to skip them.
How to Build a Subscription People Actually Stick With
Subscriptions work best when they’re built for humans, not just cash flow. Here’s how to keep members engaged and excited to stick around.
Maximizing Profit from One-Time Offers
A one-time offer isn’t just quick cash, it’s a trust builder. Here’s how to design, price, and position it so it sells fast and leads to bigger sales.
How to Create a ‘Tease and Teach’ Content Plan
The “Tease and Teach” method isn’t about withholding, it’s about pacing. Here’s how to sequence posts so they help now and build desire for your offer.
Free Content, Paid Path
Your best free content should never be a dead end. Here’s how to create a natural bridge to your paid offer so buying feels like the obvious next step.
Free vs. Paid: The What/How Rule
Struggle to know what to post for free vs. what to charge for? Use the What vs. How Rule to share generously without giving away your entire offer.
Don’t Give the Whole Cake, Just a Slice
If your free content feels like it could replace your paid offer, you’re giving away too much. Here’s how to offer a slice that builds trust and makes people want more.
Pricing Your Course Based on Transformation — Not Hours
People don’t pay for hours of content, they pay for the change it creates. Here’s how to set a course price anchored in the transformation you deliver.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization