Designing a Checkout Flow That Doesn’t Lose Sales
If people disappear after clicking “Buy,” your checkout flow is the problem. Here’s how to make it so smooth they can’t help but finish.
The Art of the 3-Sentence Offer
Boil your offer down to three sentences that instantly click with your audience. Clear, specific, and impossible to ignore.
How to Write Headlines That Make People Click “Buy”
Your headline is the first “yes” you need. Here are 5 simple formulas that make people want to keep reading, and start buying.
Choosing the Right Pricing Model for Long-Term Growth
Pricing isn’t just about what feels fair, it’s about building a model that grows with your business. Here’s how to choose one that lasts.
The Pros and Cons of Every Online Pricing Model
Not all online pricing models work for beginners. Here’s a breakdown of six options, what they’re great for, and when to skip them.
How to Build a Subscription People Actually Stick With
Subscriptions work best when they’re built for humans, not just cash flow. Here’s how to keep members engaged and excited to stick around.
Maximizing Profit from One-Time Offers
A one-time offer isn’t just quick cash, it’s a trust builder. Here’s how to design, price, and position it so it sells fast and leads to bigger sales.
How to Create a ‘Tease and Teach’ Content Plan
The “Tease and Teach” method isn’t about withholding, it’s about pacing. Here’s how to sequence posts so they help now and build desire for your offer.
Why Your Best Free Content Should Point to Your Paid Offer
Your best free content should never be a dead end. Here’s how to create a natural bridge to your paid offer so buying feels like the obvious next step.
The Problem With “Just Give Value”
Struggle to know what to post for free vs. what to charge for? Use the What vs. How Rule to share generously without giving away your entire offer.
Stop Giving Away the Whole Cake — Just Offer a Slice
If your free content feels like it could replace your paid offer, you’re giving away too much. Here’s how to offer a slice that builds trust and makes people want more.
Pricing Your Course Based on Transformation — Not Hours
People don’t pay for hours of content, they pay for the change it creates. Here’s how to set a course price anchored in the transformation you deliver.
- Organize Your Content
- Go Live Quietly
- Content Creation
- Validating Demand
- Pick Your Platform
- Build Anticipation
- Build Your Site
- The 3 E-Test
- Get Your Domain
- Who This Is For
- Knowing What Sells
- Set Up Payments
- Choose the Right Pricing Model
- Posting Guide
- Why This Model Works
- Content Blueprint
- Turn Interest Into Paying Customers
- Create Launch Content
- Create a Simple Offer Page
- content organization
- Choose Your Launch Style
- Bring In Partners
- What to Give Away & What to Charge For
- Set Up Your Email List
- content creation
- Get Feedback & Improve
- Content Workflow
- Post Process
- audience engagement
- blogging
- productivity
- Build Recurring Revenue
- creative flow
- Use Social Media Simply
- writing tips
- Message Flow
- Dealing with Overwhelm
- Turn Free Audience into First-Time Buyers
- Improve What You Already Made
- creative workflow
- Grow With Your Audience
- workflow
- Systemize So You Don’t Burn Out
- folder system
- Add More Content
- creative process
- conversational tone
- editing
- readability
- clarity
- Build a Simple Community