If your ads dashboard feels confusing, it’s not because you’re bad at marketing, it’s because you’re looking at too much at once. Here are the five metrics real estate agents should focus on when running listing and lead generation campaigns.

If you’ve ever launched a listing or home valuation ad and felt stressed within the first 24 hours, you’re not alone. What you’re seeing isn’t failure, it’s the learning phase. Here’s what that really means for real estate agents.

If your property ads are getting views and clicks but not turning into listing appointments or buyer inquiries, the problem isn’t the market, it’s the funnel. Here’s how to diagnose where prospects are dropping off and what to fix immediately.

If you’re running ads but don’t fully understand what impressions, clicks, and conversions actually mean, you’re not alone. Here’s a simple breakdown of the four funnel stages, and why mastering them changes everything.

Thinking about running Facebook or Google ads but unsure if you need a pixel first? Installing a tracking pixel may be the difference between wasting your budget and generating consistent, high-quality leads. Here’s what you need to know before launching your next campaign.