The Psychology of the First Purchase
The first sale is the hardest. Here’s how to make it so easy, valuable, and fast to deliver results that your free followers can’t wait to buy from you.
Crafting an Offer That Gets an Instant ‘I’m In’
If people have to think hard to understand your offer, you’ve already lost them. Here’s how to make it an instant yes for your ideal buyer.
The Questions That Mean They’re Ready to Buy
Not every question means someone’s ready to buy. Here’s how to tell when interest turns into intent, and how to respond without being pushy.
How to Tell If Your Market Is Underserved — Even When It’s Crowded
Even busy markets have gaps. Here’s how to spot the fluff, missing basics, and weak spots so you can create an offer that stands out.
Mining Online Conversations for Course Ideas
Your next course idea is already out there. It’s in the posts, threads, and comments your audience writes every day, you just have to spot it.
Lessons You’ve Already Taught Without Realizing It
You’re not starting from scratch. You’ve been teaching your course all along, in stories, advice, and quick tips. Now it’s time to package it.
The One-Thing Method
When everything feels urgent, the One-Thing Method helps you focus on the single task that matters most, and let the rest wait without guilt.
A Tiny First Version Is Enough
Big courses can bury you. Here’s how to launch a tiny, powerful first version that gets results and keeps you moving forward.
Stop Trying to Reach Everyone
Scaling doesn’t mean going cold or corporate. Here’s how to grow from one client to many while keeping the personal, human side of your work.
The $99 Clarity Test
Not sure if your idea is clear enough to sell? There’s one way to find out: ask someone to pay for it. Here’s how the $99 Clarity Test helps you move from idea to income, fast.
When Likes Aren’t Enough: How to Tell If People Will Buy
Just because people like your post doesn’t mean they’ll pay for your product. Here’s how to get clear signals that your offer has real buying potential, before you build the whole thing.
Your Course Should Fix Something
People don’t buy “information.” They buy solutions. If you’re stuck trying to name or structure your course, here’s a reminder: it’s not about your topic, it’s about the result you help someone get.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization