Free vs. Paid: The What/How Rule
Struggle to know what to post for free vs. what to charge for? Use the What vs. How Rule to share generously without giving away your entire offer.
Don’t Give the Whole Cake, Just a Slice
If your free content feels like it could replace your paid offer, you’re giving away too much. Here’s how to offer a slice that builds trust and makes people want more.
What to Say on Social When You’re Launching Something
Launching something? Here are 7 simple, helpful post ideas that get eyes on your offer without dancing, trends, or overthinking.
How to Test Your Checkout Like a Customer
Don’t let a broken checkout ruin your launch. Here’s how to test it like a customer so every order goes through smoothly.
How to Choose a Website Layout That Works Everywhere
Squarespace makes it simple to pick a layout that looks great everywhere. Here’s how to choose one that’s clean, clear, and built for conversions.
How a Strong Domain Name Boosts Your Online Business
Your domain is more than an address, it’s a trust signal, a memory hook, and a tool that makes your marketing work harder.
Creative Ways to Use Your Domain (Beyond a Website)
Your domain is more than a web address. Here’s how to use it for branded email, easy redirects, private content areas, and niche microsites.
The Psychology of Saying Yes to a Price
Pricing is perception. Here’s how to position your price so it feels worth it, and makes “yes” the natural answer.
Crafting an Offer That Gets an Instant ‘I’m In’
If people have to think hard to understand your offer, you’ve already lost them. Here’s how to make it an instant yes for your ideal buyer.
Why the First Version Isn’t Your Final One (And Shouldn’t Be)
Your first version isn’t meant to be perfect, it’s meant to exist. Here’s why iteration after launch is the real strategy.
How to Talk About Your Offer Before You Feel ‘Ready’
You don’t need a big launch to start talking about your offer. Here’s how soft launch posts can build visibility and traction without sales pressure.
The Tiny Test Launch That Teaches You More Than a Full Campaign
Before you go big, go tiny. A 3–5 person test launch will reveal more about your offer than a full campaign, and fix the problems before the spotlight.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization