Why This Model Starts Here
Most agents jump straight to what they want to sell.
More listings.
More buyers.
More deals.
That’s usually the mistake.
Before products, pricing, or platforms, you need to answer a simpler question:
What part of homes are you actually willing to think about consistently?
Because whatever you choose here will show up everywhere:
in what you talk about
in what you post
in what you eventually package
in how long you stay consistent
This model works because it starts with alignment, not optimization. If you choose a general area you don’t care about, no strategy will save it.
Start Broad Before You Get Specific
Perfect. I’ll keep the structure, keep the blogs, and just adjust the messaging so it clearly speaks to real estate agents building a specialty.
Here’s the revised version with your original supporting blogs kept in:
Choose a General Area You Genuinely Care About
Why This Model Starts Here
Most agents jump straight to what they want to sell.
More listings.
More buyers.
More deals.
That’s usually the mistake.
Before products, pricing, or platforms, you need to answer a simpler question:
What part of homes are you actually willing to think about consistently?
Because whatever you choose here will show up everywhere:
in what you talk about
in what you post
in what you eventually package
in how long you stay consistent
This model works because it starts with alignment, not optimization. If you choose a general area you don’t care about, no strategy will save it.
Start Broad Before You Get Specific
Right now, you’re not choosing a hyper-specific niche.
You’re choosing a general area inside real estate that you naturally gravitate toward.
A general area might be:
first-time buyers
home staging
local market trends
gardening and curb appeal
inspection prep
renovation ROI
downsizing strategy
investment basics
A general area is:
something you already talk about with clients
something you naturally pay attention to
something you wouldn’t mind revisiting again and again
This keeps you flexible.
Specific topics, offers, and angles come later, after you’ve seen what actually resonates.
If you try to get specific too early, you usually just lock yourself into something you don’t actually enjoy.
Why Interest Beats Strategy
A lot of agents choose topics based on:
what looks profitable
what other agents are posting
what sounds impressive
That works short-term.
It almost never works long-term.
Interest is what carries you through:
slow weeks
low engagement
imperfect first attempts
unclear feedback
If you genuinely care about the area, you’ll keep refining how you explain it, even when no one’s paying attention yet.
That’s how real clarity is built.
Related perspective: Follow the Energy, Not the Trend
You’re Selling a Way of Thinking, Not Credentials
At this stage, you’re not selling mastery.
You’re selling:
how you approach homes
how you think through buying or selling decisions
how you organize messy information
how you notice details others overlook
That’s enough.
Most people don’t need the biggest name agent.
They need someone who makes things feel understandable.
If you’ve figured something out once, even imperfectly, you already have something worth demonstrating.
Supporting read: Why Being One Step Ahead Is Enough to Teach
Built to Prevent Burnout
This model is intentionally designed to avoid the most common failure point: burnout.
Burnout usually isn’t about effort.
It’s about misalignment.
When you choose a general area you actually care about:
content feels lighter
ideas come more naturally
consistency becomes easier
You’re not forcing yourself forward. You’re expanding on something that already matters to you.
That’s what makes this sustainable.
The Invitation
You don’t need to get this perfect.
You’re not locking in a forever decision.
You’re choosing a starting point.
Pick a general area inside real estate you genuinely care about, one you won’t resent spending time on.
That’s it.
Everything else in this course exists to help you refine, test, and shape that decision over time.
If you feel stuck, simplify:
ignore profitability for now
ignore competition
ignore “best practices”
Just choose what feels honest enough to begin.
Optional reset tool: The One-Thing Method
Optional
Lessons You’ve Already Taught Without Realizing It
Turn Your Struggles Into a Course People Want