The Fear That Stops Most People
Here’s the fear most people keep quiet:
What if I build this whole thing… and no one buys it?
That fear can freeze you before you start, or worse, push you to overbuild something nobody asked for.
Validating demand isn’t about running massive surveys or decoding internet tea leaves. It’s about spotting real signals that people care about your topic before you sink 40 hours into building it.
You don’t need certainty. You just need signal.
3 Ways to validate demand:
1. Find Where People Are Already Asking for Help
Check groups, forums, comment sections, reviews, and DMs.
Collect and organize recurring questions.
Patterns = proof people care.
Read next: Listen Before You Build — turn audience conversations into validation.
People tell you what they need every day, in groups, forums, reviews, and DMs.
When you collect and organize those conversations, patterns emerge. That’s your roadmap..
2. Identify the “Missing Piece” in What’s Out There
Crowded market ≠ bad. It’s usually crowded with fluff, skipped steps, or overcomplicated advice.
That’s your opening: be clearer, simpler, more practical.
Go deeper: Find the Gap in a Crowded Market — learn how to spot weak spots competitors leave behind.
A market being crowded isn’t the problem. What’s crowded is usually:
Fluff
Skipped steps
Overly complex advice
That’s your opportunity to show up clearer, simpler, and more practical than what exists.
3. Spot the Early Buying Signals
Not every question = intent.
Curiosity looks like “how does this work?”
Buying intent sounds like “which one should I choose?”
Learn to tell the difference and respond with value.
Related: Stop Chasing Likes, Start Spotting Buyers — shift focus from social approval to real demand.
Not every question is equal. Some are curiosity, others are intent.
Learn to recognize when someone’s ready to buy, and how to respond without being pushy..
The Invitation
Validating demand isn’t about proving your genius.
It’s about proving there’s enough signal to keep building.
If a few people say, “I want that”?
You’re good.
No more guessing
No more building blind
This is how sustainable courses get made
Validating demand isn’t about proving your genius to the internet. It’s about proving to yourself that there’s enough signal to keep building.
If you’ve found a real problem, offered a clear solution, and even a handful of people have said, “I want that”?
You’re good.
No more guessing.
No more building blind.
This is how smart, sustainable courses get made.
When you’re ready to test demand, start small.