Free Content, Paid Path
Your best free content should never be a dead end. Here’s how to create a natural bridge to your paid offer so buying feels like the obvious next step.
Free vs. Paid: The What/How Rule
Struggle to know what to post for free vs. what to charge for? Use the What vs. How Rule to share generously without giving away your entire offer.
Don’t Give the Whole Cake, Just a Slice
If your free content feels like it could replace your paid offer, you’re giving away too much. Here’s how to offer a slice that builds trust and makes people want more.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Match the Format to the Problem
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Monetization Path
- Choose Your Launch Style
- Create Launch Content
- Ads and Analytics Literacy
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- How to Hold an Ads Manager Accountable
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Structure Webinars as Teaching
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization