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Joe Juter
Start with Clarity
Establish Credibility
Capture Attention
Traffic With Intent (Paid Ads & Webinars)
Package the Product (What People Actually Pay For)
Run the Business (Pricing, Payments, and Operations)
Login Account
Joe Juter
Start with Clarity
Establish Credibility
Capture Attention
Traffic With Intent (Paid Ads & Webinars)
Package the Product (What People Actually Pay For)
Run the Business (Pricing, Payments, and Operations)
Login Account
Folder: Joe's Blueprint: From Idea to Income
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Start with Clarity
Establish Credibility
Capture Attention
Traffic With Intent (Paid Ads & Webinars)
Package the Product (What People Actually Pay For)
Run the Business (Pricing, Payments, and Operations)
Login Account
  • Create Your Content
  • Build Your Platform
  • Launch & Market
  • Start With Clarity
  • Get Paid
  • Evolve & Expand
  • Ads and Analytics Literacy
Create Your Content, Launch & Market Rhea Mhae Villena 8/8/25 Create Your Content, Launch & Market Rhea Mhae Villena 8/8/25

Instagram Reels for Course Creators in 2025

Instagram Reels are your discovery machine, here’s what course creators need to know in 2025 to make them work.

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Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

The Launch Week Freeze

Here’s what to cover on social during a launch so your posts stay fresh, complete, and lead to action.

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How to Pick Your Core Marketing Channel
Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

How to Pick Your Core Marketing Channel

You don’t need to be everywhere. Here’s how to pick one core channel that fits your audience, your strengths, and your schedule.

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Course Page Checklist for More Conversions
Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

Course Page Checklist for More Conversions

Skip the overhype. This course page checklist walks you through exactly what to say to convert readers into students.

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Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

What to Post on Launch Week

Launch week doesn’t have to mean daily posts. Here’s a 3-post plan that still sells while keeping your sanity intact.

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Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

The 3 Types of Launch Content

A strong launch isn’t one post. It’s three phases of content that guide your audience from curious to ready-to-buy. Here’s how to use them.

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Why You Don’t Need 1,000 Email Subscribers
Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

Why You Don’t Need 1,000 Email Subscribers

You don’t need 1,000 subscribers to start making sales. Learn how to turn a small, engaged list into real results.

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How to Write Your First Welcome Sequence
Launch & Market Rhea Mhae Villena 8/8/25 Launch & Market Rhea Mhae Villena 8/8/25

How to Write Your First Welcome Sequence

Skip the pushy funnels. Here’s a light, 3-email welcome sequence that builds trust, makes subscribers feel at home, and sets you up for long-term sales.

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How to Create Animations in Keynote
Create Your Content Rhea Mhae Villena 8/8/25 Create Your Content Rhea Mhae Villena 8/8/25

How to Create Animations in Keynote

Keynote isn’t just for slideshows. See how we use it to animate sports plays on LaxPlaybook and BBallPlaybook, and how you can use the same tools for tutorials, demos, and social media.

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Launch & Market Rhea Mhae Villena 8/7/25 Launch & Market Rhea Mhae Villena 8/7/25

What to Give People So They’ll Join Your List

People don’t join lists for fun. They join because you offer something valuable. Here’s what to give them, and how to make it irresistible.

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The 20-Minute Email List Setup
Launch & Market Rhea Mhae Villena 8/7/25 Launch & Market Rhea Mhae Villena 8/7/25

The 20-Minute Email List Setup

You don’t need a full email strategy to start. If you’re using Squarespace, here’s how to set up a clean, simple email list in 20 minutes or less, no extra tools required.

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Launch & Market Rhea Mhae Villena 8/7/25 Launch & Market Rhea Mhae Villena 8/7/25

Build Anticipation Without Being Annoying

Yes, you can build hype without burning people out. Here’s how to show up, spark curiosity, and get people excited, without being annoying.

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  • Content Creation
  • Organize Your Content
  • Go Live Quietly
  • The 3 E-Test
  • Build Anticipation
  • Posting Guide
  • Who This Is For
  • Build Your Site
  • Content Blueprint
  • Pick Your Platform
  • Why This Model Works
  • Get Your Domain
  • Content Workflow
  • Message Flow
  • Post Process
  • Dealing with Overwhelm
  • Grow With Your Audience
  • Set Up Payments
  • Knowing What Sells
  • Validating Demand
  • Choose the Right Pricing Model
  • Add More Content
  • Choose Your Monetization Path
  • Choose Your Launch Style
  • Create Launch Content
  • Ads and Analytics Literacy
  • Use Social Media Simply
  • Systemize So You Don't Burn Out
  • Improve What You Already Made
  • Bring In Partners
  • Create a Simple Offer Page
  • Turn Interest Into Paying Customers
  • Build a Simple Community
  • How to Hold an Ads Manager Accountable
  • Get Feedback & Improve
  • What to Give Away & What to Charge For
  • Set Up Your Email List
  • Build Recurring Revenue
  • Structure Webinars as Teaching
  • Turn Free Audience into First-Time Buyers
  • productivity
  • creative flow
  • content organization

Helping everyday people share what they know and earn from it.

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