Skip the Tech Spiral
Picking the domain is step one. Connecting it is step two, and it doesn’t have to be a tech nightmare. Here’s how to set it up.
Simple Beats Clever Every Time
You don’t need a flashy domain. A clean, clear, easy-to-remember name builds more trust, and keeps momentum, than clever wordplay ever will.
The Name Isn’t the Brand
A domain is just the front door, not the brand itself. Don’t let naming stall your launch, what matters is the value you deliver, not a perfect URL.
Platforms Change, Principles Don’t
Whether you’re on Squarespace, WordPress, or something else, the same principles apply. Platforms change. Momentum and timeless strategy don’t.
Build for Momentum, Not Perfection
The best platform is the one that helps you start. Momentum creates clarity and results, perfection just delays them. Here’s why you should launch now.
Pick Tools That Lower Friction, Not Raise It
Don’t let “perfect” tools stall your progress. The right platform is the one that gets out of your way and lets you move forward today, not someday.
Can They Say ‘Yes’ in 10 Seconds?
Offers that confuse don’t convert. Here’s how to make your headline, promise, and key points act like a magnet, so the right buyers say “yes” in seconds.
Find the Emotional Hook Behind Your Offer
Courses built on topics don’t sell. Courses built on outcomes do. Here’s how to find the deeper “why” that makes your offer irresistible.
Stop Chasing Likes, Start Spotting Buyers
Likes don’t pay the bills. Here’s how to separate casual curiosity from real buying intent, and respond in a way that makes sales feel natural.
Find the Gap in a Crowded Market
Don’t fear a crowded market. The gaps, skipped steps, fluff, or overly complex advice, are your chance to stand out by being clearer, simpler, and more practical.
Listen Before You Build
People tell you what they need every day, in groups, forums, reviews, and DMs. Here’s how to capture those conversations and use them to validate your course idea.
Follow the Energy, Not the Trend
Trends fade, but energy lasts. Here’s why following what excites you will always outpace chasing what’s “hot” in course creation.
- Content Creation
- Organize Your Content
- Go Live Quietly
- The 3 E-Test
- Build Anticipation
- Posting Guide
- Who This Is For
- Build Your Site
- Content Blueprint
- Pick Your Platform
- Why This Model Works
- Get Your Domain
- Content Workflow
- Message Flow
- Post Process
- Dealing with Overwhelm
- Grow With Your Audience
- Set Up Payments
- Knowing What Sells
- Validating Demand
- Choose the Right Pricing Model
- Add More Content
- Choose Your Launch Style
- Create Launch Content
- Use Social Media Simply
- Systemize So You Don't Burn Out
- Improve What You Already Made
- Bring In Partners
- Create a Simple Offer Page
- Turn Interest Into Paying Customers
- Build a Simple Community
- Get Feedback & Improve
- What to Give Away & What to Charge For
- Set Up Your Email List
- Build Recurring Revenue
- Turn Free Audience into First-Time Buyers
- productivity
- creative flow
- content organization