A Video Sales Letter (VSL) is one of the simplest and most effective ways to sell online. Unlike a text-heavy sales page, a VSL feels like a personal conversation — building trust, holding attention, and making your offer crystal clear. You don’t need high-end production; you just need a clear, relatable message that shows your audience why your course or product solves their problem.

You don’t need a full website to start selling your course or offer. A single landing page can be enough to launch quickly, guide visitors without distraction, and drive focused action. With speed, clarity, and easy testing on your side, one well-crafted page can outperform an entire site — especially when validating a new offer or running a campaign.

If you’ve ever taken an online course, you’ve probably seen the usual setup: A teacher sits in front of a camera, reading from notes or a teleprompter. The delivery is polished, the slides are tidy, but the whole thing feels a little flat.

Stop chasing perfect. A legible, usable site that’s live will always beat a “perfect” design stuck in draft mode. Done is better than perfect.

Templates aren’t the problem. The trick is using them as a starting point, adding simple personal touches, and resisting the urge to over-customize.

A clean site doesn’t need bells and whistles. Just 4 core pages, Home, Blog, Join, and About/Contact, are enough to look professional and start converting.